Launch of newest form of Outdoor Advertising
Fort Lauderdale – AdCar Rentals is proud to announce the launch of the newest form of Outdoor Advertising. For the first time renters will be able to drive cars wrapped in 3M vinyl graphics and lettering. Thanks to the fees collected from Sponsors; vehicles will be available for as little as $10 a day.
To qualify for one of these vehicles, renters must carry insurance which will transfer to the rental, have a major credit card and be over 21 years of age.
“Finally, responsible drivers have an inexpensive option when traveling to see friends, family, and loved ones.” says George Johnson, the founder of AdCar Rentals.
This concept is equally appealing to advertisers. It is estimated that each vehicle will be seen by 3500 people as it is driven and parked around the city on a typical day. With sponsorships ranging from one month to two years, it is easy to see the logic in AdCar Rental’s motto: Sponsor one, reach millions.
“Anytime a company can help the public, the payoff becomes immeasurable,” Mr. Johnson went on, “Our sponsors realize AdCar Rentals is much more than a moving billboard.”
Structured as a sponsorship; the program will:
Some sponsors will go the extra mile by offering renters coupons and other discounts for goods and services. Cars may even be given away to one lucky customer when the sponsorship is complete. “We are committed to helping our advertisers get the most of their sponsorship,” added a company spokesperson.
Currently, these vehicles are available in South Florida. The company plans to expand their offering through a network of participating rental agencies.
“We do not see AdCar Rentals as a single brand,” said the founder. “Soon, AdCar Rentals will be available at participating rental agencies around the country. These sponsored cars will become the new 'entry level' vehicle for the budget-minded traveler.”
With availability throughout a given city, this strategy gives potential advertisers maximum exposure in a targeted area. It also allows the rental car industry a chance to work together and tap a new revenue stream.
Presently, there is no charge for rental agencies to join the network. The company expects AdCar Rentals to find a niche below the Economy class. Rental agencies will benefit from this new offering by giving the public a reason to call. If a sponsored vehicle is not available, the agency will have the opportunity to tell the caller about the other great deals they have.
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